Saturday, February 11, 2012
One of the things I enjoyed in my ten years of working retail was new product displays coming in. New products are often innovative and the displays would be colorful and artistically created plus we got to see it first. Next we had to pick which end cap to house our new display and for the finishing touches; the logo canopy. It was very rewarding to see customers check out the new display and add the item to their carts. It also gave me a good background for opening my own business later.
Studying the marketing techniques used by corporate headquarters I tried to gather tips and tricks to make my own business grow. I had spent months sewing my own unique designs and now I wanted to let people see them. A friend told me about a flea market in our neighborhood where you could rent a booth for $15.00 for the day. I wanted my day to be worthwhile so before making my arrangement I looked into ways to make my booth stand out.
I already knew lots of people from my years of retail but I had to draw their attention to my stand and impress them. I purchased business cards to hand out once I got them to stop at my booth. Now my mind was focused on how to get them to stop and not just stop but to be impressed with my professionalism and my product. A professional looking display can make such a huge difference in your sales. Some of the logo mats and trade show flooring they came equipped with made me stop and do a double take. Imagine my own logo printed on the floor.