My Logo on Display

Saturday, February 11, 2012




One of the things I enjoyed  in my ten years of working retail was new product displays coming in. New products are often innovative and the displays would be colorful and artistically created plus we got to see it first. Next we had to pick which end cap to house our new display and for the finishing touches; the logo canopy. It was very rewarding to see customers check out the new display and add the item to their carts. It also gave me a good background for opening my own business later.

Studying the marketing techniques used by corporate headquarters I tried to gather tips and tricks to make my own business grow. I had spent months sewing my own unique designs and now I wanted to let people see them. A friend told me about a flea market in our neighborhood where you could rent a booth for $15.00 for the day. I wanted my day to be worthwhile so before making my arrangement I looked into ways to make my booth stand out.

I already knew lots of people from my years of retail but I had to draw their attention to my stand and impress them. I purchased business cards to hand out once I got them to stop at my booth. Now my mind was focused on how to get them to stop and not just stop but to be impressed with my professionalism and my product. A professional looking display can make such a huge difference in your sales. Some of the logo mats and trade show flooring they came equipped with made me stop and do a double take. Imagine my own logo printed on the floor.



 

4 comments:

SquirrelQueen February 11, 2012 at 11:43 PM  

Branding and finding your niche in the market place can be an exciting challenge. Coming up with just the right logo is very important in business.

For years in AK my job was to set up displays for my clients in the larger grocery store chains. Later in OR I sold those displays into stores. I learned a lot about sales and marketing working for those companies. It is exciting.

Icy BC February 12, 2012 at 6:01 AM  

Sounds like something I would love to do! It's a must to make the logo stand out.

Journaling Woman February 12, 2012 at 10:44 AM  

Displays that are creative and well thought out pull me in.

Teresa

Cher February 12, 2012 at 9:21 PM  

i agree with Judy and Icy. a logo can make or break your business. you have to come up with a good one that will stand out.

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